AdSimulation is a highly valid experimental solution to pre-test the branding effectiveness of a specific campaign in a panel with LEOtrace^® Browser Add-ons. Real advertising is exchanged with fictional advertising on arbitrary websites for specific test groups. Participants in the test groups and in a control group (without campaign contact) fill in a questionnaire on branding dimensions. The number of campaign contacts and various co-variates can be included when analysing the campaign’s effectiveness.

Since the campaign is launched directly into the participants’ browser, AdSimulation enables advertisers and media planners to test a media plan under real-life conditions without media buying and completely unrecognised by competitors. It also allows a comparison of multiple advertising formats, different advertising environments and various time schedules. Moreover, the results also help finding an optimal advertising pressure for specific campaign goals.

nurago’s BrandSpector is a quasi-experimental post test of a campaign’s branding effectiveness. All advertising formats to be evaluated need to contain a nurago tracking tag.

Before the campaign starts, Internet users within the campaign’s target audience are surveyed regarding various brand dimensions in a pre-measurement. While the campaign is running, ad contacts of all users are tracked. A sample of users with ad contacts is invited to take part in a post-measurement survey. Various co-variates can be integrated into the campaign effectiveness analysis, e.g. the number of ad contacts, ad contacts in specific environments and/or with certain advertising formats, etc.

Participants taking part in a campaign impact study can either be recruited OnSite through nurago’s invitation system or via online access panels.

For more information, please download our fact sheet below:
Spectorise your brand!

Reactive Ad-Serving is nurago’s solution to continuously improve a running campaign’s branding effectiveness. nurago tracks all campaign contacts of individual users with its cookie-tracking technology and acts as an ad-server at the same time. This allows the delivery of the same, consistent ads to single users for a truly experimental study design, with various ads tested against each other.

Users with a certain minimum number of ad contacts are invited to fill in a questionnaire on branding dimensions. As soon as specific advertising formats turn out to be significantly more effective than others, serving of less effective ads is stopped in order to increase the campaign’s ROI.

nurago’s BrandSpector Reach shows which user demographics were actually reached by a specific campaign and/or website. The report allows customers to evaluate if a campaign really reached the required target audience.

The Audience Structure Report is based on nurago’s cookie-tracking technology: Media properties to be analysed are tagged, and participants in online access panels are marked upon tag contact. Structure data (age, gender, SEG, household income etc.) of the panellists reached are delivered by the panel providers. They are carefully prepared and weighted (against industry currency) by nurago to provide a valid representation of the online population.