nurago analyses non-reactive data from panels permanently equipped with LEOtrace^® Browser Add-ons. A minimum reach of 700,000 unique users is needed for online properties or online campaigns to be included in the analysis due to a certain minimum incidence. Tagging or server-side software installation is not necessary, which allows e.g. extensive competitor and benchmarking analyses.

Exemplary use cases:

·Reach and audience structure analysis of arbitrary brand touch points (even for competitor brands) – i.e. display ads, widgets, sponsored links, organic search results, microsites, websites, …

·Target group finder for online campaign planning (i.e. websites with over-representation of specific target groups, search behaviour of target groups, …)

·Navigation paths between and within arbitrary online properties

·Various shopping cart analyses and conversion rate benchmarking

·Qualitative analysis of single Web usage sessions of panellists who are particularly interesting, i.e. due to their personal profile

nurago sets up individualised study designs based on LEOtrace^® Browser Add-ons in order to probe complex research questions. Study participants install the Add-on on their home browser for the study duration, which usually covers a few weeks only.

Exemplary use cases:

·Behaviour tracking of a representative customer sample across the web (e.g. measuring online brand loyalty, compiling a behaviour-based customer typology, …)

·Task-based usability tests including competitors’ websites

·Customer satisfaction and user experience analysis by combining behaviour tracking, event-triggered questionnaires, and free feedback

·Analysing customer decision processes with event-triggered questionnaires (e.g. identifying decision criteria on e-commerce websites, …)

Structure data of the participants can be integrated into all analyses.