Social Media Solutions

nurago assists you in optimising your social media activities through sophisticated analysis of your social media space. With our unique modular methodology, we qualitatively and quantitatively measure your success dimensions within and across different social media, comparing you against your competitors’ activities to provide you with detailed insight into your strengths and pinch-points within social media.

nrg|SocialMediaSolutions will

objectively reveal the influence that your social media activities actually have on brand perception.
highlight weaknesses within your social media communication strategy.
analyse the Key Performance Indicators (KPIs) of your social media campaign.

What we provide to you:

We will provide you with a detailed PowerPoint report including our analysis, conclusions and thinking points. Where appropriate, a benchmark analysis of the competitive environment can be included. We will gladly present the results in a workshop and will assist you in acting on our conclusions and thinking points.

These modules can be combined according to your needs:

Module 1 - Qualitative monitoring of your social media activities

Key research questions:

What do your consumers require, expect and wish for from your social media content and appearance?
What is the potential of your social media communication?

Method: Group discussions and individual qualitative interviews

Timing: about 2 weeks

Results:

Strengths and weaknesses of your current social media activities
Overview of the user experience within your social media space, as well as users needs, wants and problems
Conclusions and key recommendations for concept and campaign optimisation

Module 2 - Objective evaluation of your social media offer

Key research questions:

Which social media outlets does your target audience use?
How does your target audience navigate through your social media space?
How can the ‘find-ability’ of your activities be optimised?

Method: Analysis of natural internet use through the GfK Media Efficiency Panel (MEP)

Timing: Analysis possible on request with 2½ weeks lead time

Results:

We map your target audience(s) social media activities by relevance to your brand
Creation of a bespoke reporting scorecard based upon KPIs for your social-media campaigns
Monitor any relevant competitors using the same scorecard so that you know where you stand against others

Module 3 - Emotional Profiling of your social media offer

Key research questions:

What effect does your brand's presence within the social network have on brand perception?
How do users relate to your brand profile on social media websites?
How are individual components of your social media activity (e.g. games) rated?

Method: Test your brand’s profile across different social media platforms using eye tracking and stimuli measurement technology (EmBand™)

Timing: about 2 weeks

Ergebnisse:

Detailed analysis and insights into the emotional profiles of individual components of your social media offer

Module 4 - Social media campaign tracking

Key research questions:

What influence does your social media campaign have on different brand metrics compared to other on-line advertising channels?
How successful and effective is your social media offer compared to your competitors?

Method: Identification and survey of individuals within your target audience who have and have not been exposed to the campaign

Timing: approximately 2 weeks

Results:

We evaluate the role, impact and effectiveness of social media within the marketing mix
We provide a PowerPoint report detailing the impact of the social media campaign on brand metrics compared to other on-line campaigns