nrg|MarketObsurvey
Optimise your marketing strategy by analysing the online behaviour of your potential customers with nrg|MarketObsurvey. Gain insights into their purchase journey, search behaviour and their overall online behaviour including their use of comparison websites and competitor websites.
Answers to your questions
Keep your finger on the pulse of the latest digital trends within your market and obtain an overview of the online behavioural habits of your target audience. Receive answers to questions such as:
- How do potential customers research my products?
- What does the online behaviour of these individuals look like?
- How do these same individuals interact with my competitors’ websites?
- How do people find out about me and: where do they get this first overview from, where do they search for reviews and recommendations?
- Where does your target audience seek information on specific products and where do they make their purchase?
What is the benefit of nrg|MarketObsurvey?
Identify websites and online trends relevant for your target group and optimise your online marketing and e-commerce with nrg|MarketObsurvey.
For specific individual websites we provide insights within predefined categories such as: user frequency, share of visits, time spent on the website and user activities whilst on the site.
We also categorise each individual website to provide aggregated insights about target audience behaviour. By categorising websites into groups, we give you the full market overview of where users gather information, buy products and give recommendations.
Method
The distinctive feature of nrg|MarketObsurvey is the combination of actual online behaviour observation and detailed survey data through our LEOtrace®-Technologie.
With our LEOtrace® technology we can measure all online behaviour in a session and as well as this, serve event based surveys on specified websites. Our LEOtrace® technology can be used to answer all your research questions that are not limited by time or restricted to a single website.
Option
Two popular options are: search profiling categorisation; and secondly, ranking of advertisers and advertising campaigns as part of a benchmark analysis.
Timing
A lead time of three to four weeks is recommended for the preparation of a nrg|MarketObsurvey research project. Field-time is typically four to eight weeks.
Reporting
- After study completion you will receive a PowerPoint report detailing our analysis. The report presents the combined data from the quantitative analysis of online behaviour and the survey analysis.
- As well as sophisticated data analysis the report also includes our conclusions and recommendations to help optimise your online marketing strategy.
