nrg|LiveSimulation Search
With nrg | LiveSimulation you can test your campaign in real time and in natural situations before it starts. Gain insights into campaign effectiveness at an early stage in order to adapt your media plan and thereby increase the impact of your communications. Allow nrg|LiveSimulation Search to show you where and how you can optimise your search engine marketing.
Answers to your questions
With nrg|LiveSimulation Search you can test your SEM prior to purchase and optimise ROI. We simulate your investment ideas and provide you with strategic insights for key search variations (keywords, placements, etc.). You will receive answers to the following questions:
- How many visits can be attributed to exposure to sponsored ads?
- Which keywords have the strongest impact?
- What is the ROI for different paid placement positions?
- What influence do organic search results have on the later online-behaviour of the users?
What is the benefit of nrg|LiveSimulation Search?
With nrg|LiveSimulation Search you are provided with an efficient and effective solution which answers a range of diverse SEM questions before the campaign starts.
With nrg|LiveSimulation Search you understand how commercial and organic search results effect each other. Additionally, you can identify the direct and indirect effect of sponsored ads.
You therefore have an accurate and risk-free opportunity to review your SEM/SEO-strategy during the preliminary stages of your campaign and optimise your planning to obtain the best ROI.
Method
We measure online behaviour among study participants who are equipped with our LEOtrace® Add-on technology which allows the discrete manipulating of search results and advertisements. To assess the impact of these manipulations, unchanged search result pages will simultaneously be displayed to a control group.
The experimental manipulations, as well as the exact tracking of advertising contacts takes place in natural situations – without the purchase of inventory and undetected by your competitors.
Our LEOtrace® technology can be used to answer all your research questions that are not limited by time or restricted to a single website.
Currently we offer nrg|LiveSimulation Search for Google AdWords®.
Timing
A lead time of two to three weeks and an overall field time of at least six weeks has proved to be the most successful time-frame for nrg | LiveSimualtion Search.
Reporting
After completing the research study you will receive a PowerPoint report with key analysis, conclusions and thinking points.
