nrg|LiveSimulation DisplayAds
With nrg|LiveSimulation DisplayAds, you can test your campaign in a natural environment before your campaign starts. Gain pre-launch insights into the likely effect of your campaign on your key target groups to adjust your media plans and enhance the success of your digital campaign.
Answers to your questions
With nrg|LiveSimulation DisplayAds you can simulate all formats of your display campaign before you commit your budget in media buys. Pre-launch, you receive success-optimising and strategically relevant insights into the likely effect of your current media buys disaggregated by placement, layout, key-visual, creative execution, etc. enabling you to optimise your Display Ad investment pre-launch.
- How does the campaign perform in particular environments (economy vs. sport) or with planned marketers (marketer A vs. marketer B)?
- Does a higher frequency cap actually contribute to investment more effective campaign?
- Which interdependences exist - also in relation to click - between different ad formats and creatives?
- How strong does the respective advertising pressure have to be in order to sustain positive cumulative effects?
- How is the media buy and specific placement perceived (i.e. image, likeliness)?
- Does the new campaign effectively appeal to new user groups?
- How is the new imagery perceived by existing customers?
How can you benefit from nrg|LiveSimulation DisplayAds?
With nrg|LiveSimulation DisplayAds you will get a result-oriented solution that allows you to answer a multitude of questions regarding your campaign during the planning period.
With nrg|LiveSimulation DisplayAds, you have a valid and risk-free opportunity to review your marketing strategy during the preliminary stages of your campaign. You can thereby optimise your budget planning with regard to return on investment and win far-reaching insights into the way your display campaign works.
Method
nrg|LiveSimulation DisplayAds utilises our LEOtrace® Browser Add-on equipped panels to run your research project.
Through the LEOtrace® Browser Add-on we can insert your advertising material into the websites and placements of your choice to measure their effectiveness amongst your campaign’s target audience. To ensure that we measure the true potential effect of your campaign we do not manipulate all advertising in these placements. Instead, individuals within your target audience not exposed to your advertising will form a control group from which we can measure potential uplift.
These advertising manipulations take place in natural user situations without the purchase of media budget, and will be undetectable by your competitors. Currently we offer nrg|LiveSimulation for SEM, full-video and display campaigns. Further study concepts can be developed at any time.
Timing
A lead time of two to three weeks and an overall field time of at least four weeks have proved to be most successful.
Reporting
After completion of the study you will receive a power point report with full analysis and key recommendations for your campaign.
