nrg|CreativeCheck

With an advertising pre-test you can significantly improve the potential ROI of your online campaign. The advertising effect within your target group is analysed and the risk of wasted investment minimised. With nrg|CreativeCheck, nurago provides you with a solution to evaluate alternative concepts or formats at a very early stage of the campaign planning process.

Answers to your questions

nrg|CreativeCheck offers an economic and robust approach to online advertising campaign optimisation before the campaign has started:

• Trial your advertising material under realistic conditions
• Test different communication strategies and motifs
  
• Test formats in different environments
  
• Validate the clarity of messages and the perceived relevance of the advertised product
  
• Evaluate likeability/appeal
  
• Evaluate interest in further information and/or the purchase consideration
  

Method

nrg|CreativeCheck provides success forecasting that facilitates better decision-making than subjective expert judgements. Our objective methodical approach is derived from traditional ad collateral tests in television and print media research.
Panel members are asked to fulfil a task in a simulated surf session – for example the qualitative evaluation of some websites or of a newsletter.
The survey then focuses on Key-Performance-Indicators (KPIs) such as advertisement recognition, brand awareness, comprehension and acceptance.

Test environment

In this environment, the test advertising material is presented next to other advertising material, and within up to ten websites of your choice. At your request, we can include your competitors advertising material into the surf session.

Optimal pre selection

Through our excellent working relationships with several large panel providers we can develop tailored samples based upon the creative’s precise target audience(s). nrg|CreativeCheck allows surveys on traditional advertising efficiency parameters, such as advertising recognition, brand awareness, brand image and purchase intention as well as complex research concepts with many reference groups or niche target groups.

Benchmarking

In the long term, central KPIs from all studies will be aggregated to form a benchmarking database.

Benchmarks will be available for:

• Recall / recognition
• Overall acceptance
• Impression attributes
• Information and purchase interest

Differentiated by the following criteria:

• Product group
• Advertising material format
• Target group
• Branding vs. purchase oriented communication

Timing

nrg | CreativeCheck requires one to two weeks set-up. The results are usually available within two weeks.

Reporting

After study completion you will receive a report detailing the study results and our key conclusions.